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Good CrossFit Box advertising is not needed. Andrey Odinets

How will the CF Box develop depends not on price, location, equipment, and so on … Everything is essentially tied to two things: coaches and customers.

How will the CF Box develop depends not on price, location, equipment, and so on … Everything is essentially tied to two things: coaches and customers.

So the fundamental factor will be the management of the club.

"GREAT EXPERIENCE, and a GREAT PRODUCT. Loving this skipping rope as a pre-MMA warm-up, and as part of a conditioning workout. Overall, 5/5 on all fronts." -Jonah P.

But we do not have professional cross-managers among managers: the direction is young and has its own specifics.
Therefore, many boxes are becoming more and more like fitness.
This is not encouraging, because in the whole world Crossfit is an alternative or the opposite of fitness, but as we know its “slavish” way.

Russian crossfit or functional all-around copying from the structure of the structure, business schemes, and along with all the shortcomings.
In the long run, all this leads to only one: to low-quality services. Fitness clubs do not care about quality, their task is to make profit, that is, to reduce costs and, as a result, to earn more – that is their task. The rest poboku.
And the managers of many cross-fencing boxes are taking over.

This trend can be noticed primarily in groups of 15-20 people or more. In fitness, the profit problem is solved by income from personal trainings and admissions.
But in a crossfit, where group work with a coach is promoted, personal music is not so popular. They are harder to sell. And it turns out that large and very large groups – this is the way managers try to “get” profits.
In a crossfit, one coach should not work with the group for more than 10-15 people at a time. He physically can not control the group. As a result – poor quality of training, increased injuries and so on.

The funniest thing is that a group of up to 15 people can draw a good specialist (as the saying goes, “cadres decide everything”), but here everything is sad.
Such specialists are not so many, they are not cheap, and most are already working in other clubs.
Unskilled coaches are cheaper and more accommodating. So in general do you need professionals? For a couple of weeks, you can make a “coach” from any client, which I observe everywhere.

I’m not against the “beginners” we all used to be when they were, but the coach needs to “grow”, train, and so on. He should be trained on small groups of 2-3 people under the supervision of more experienced comrades.
So if you decide to open your own CF Box, grow with it – start small.
A small room, small groups and over time if you really grow as a Coach, your Box will grow with you.

But now most clubs are opened with investors’ money, and they are closer and clearer to the fitness.
Therefore, fitness schemes are used.

In Fitness, after all, they sell a dream – here I will buy a subscription (long, short, in principle, no) and everything – the figure of the dream is already mine. I started to study, the devil is not so simple – you need a coach-masseur-protein-BCAA and so on, and this is additional costs. And if the client does not have money for additional services, he will lose motivation after two or three months. And voila! Here it is superprofits. 80% of buyers of long season tickets walk irregularly in three months, and six months later there are only swoops in the hall.

The essence of Crossfit in the opposite. We offer short subscriptions or one-off visits under the supervision of the coach, that is, there are no hidden fees, so the price is higher.
And so the motivation of customers should always remain on top otherwise there will be no renewals.

Russian crossfit or functional all-around copying from the structure of the structure, business schemes, and along with all the shortcomings.
In the long run, all this leads to only one: to low-quality services. Fitness clubs do not care about quality, their task is to make profit, that is, to reduce costs and, as a result, to earn more – that is their task. The rest poboku.
And the managers of many cross-fencing boxes are taking over.

This trend can be noticed primarily in groups of 15-20 people or more. In fitness, the profit problem is solved by income from personal trainings and admissions.
But in a crossfit, where group work with a coach is promoted, personal music is not so popular. They are harder to sell. And it turns out that large and very large groups – this is the way managers try to “get” profits.
In a crossfit, one coach should not work with the group for more than 10-15 people at a time. He physically can not control the group. As a result – poor quality of training, increased injuries and so on.

The funniest thing is that a group of up to 15 people can draw a good specialist (as the saying goes, “cadres decide everything”), but here everything is sad.
Such specialists are not so many, they are not cheap, and most are already working in other clubs.
Unskilled coaches are cheaper and more accommodating. So in general do you need professionals? For a couple of weeks, you can make a “coach” from any client, which I observe everywhere.

I’m not against the “beginners” we all used to be when they were, but the coach needs to “grow”, train, and so on. He should be trained on small groups of 2-3 people under the supervision of more experienced comrades.
So if you decide to open your own CF Box, grow with it – start small.
A small room, small groups and over time if you really grow as a Coach, your Box will grow with you.

But now most clubs are opened with investors’ money, and they are closer and clearer to the fitness.
Therefore, fitness schemes are used.

In Fitness, after all, they sell a dream – here I will buy a subscription (long, short, in principle, no) and everything – the figure of the dream is already mine. I started to study, the devil is not so simple – you need a coach-masseur-protein-BCAA and so on, and this is additional costs. And if the client does not have money for additional services, he will lose motivation after two or three months. And voila! Here it is superprofits. 80% of buyers of long season tickets walk irregularly in three months, and six months later there are only swoops in the hall.

The essence of Crossfit in the opposite. We offer short subscriptions or one-off visits under the supervision of the coach, that is, there are no hidden fees, so the price is higher.
And so the motivation of customers should always remain on top otherwise there will be no renewals.

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